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Privacy policy

Last updated: 26 June 2026

Gutbustersigns Ltd. (we, us, our) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services.

Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not use our Site.

1. Information We Collect

We may collect and process the following categories of personal information about you:

  • Contact & Identity Data – full name, email address, phone number, company name, and any other details you provide.
  • Enquiry & Order Data – details about products or services you are interested in, quantity, and any correspondence with us.
  • Technical Data – IP address, browser type and version, operating system, referral source, time zone, and other technology on the devices you use to access our Site.
  • Usage Data – information about how you use our Site, pages visited, time spent, and interaction with forms.
  • Marketing & Communication Data – your preferences in receiving marketing from us and your communication preferences.

We do not collect any Sensitive Personal Information (e.g., health, racial, or biometric data) unless you voluntarily provide it and we have a lawful basis.

2. How We Use Your Information

We use your personal data only where permitted by applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. Most commonly, we use your data to:

  • Process and respond to your enquiries, orders, or service requests.
  • Provide customer support and service communications.
  • Send order confirmations, invoices, and delivery updates.
  • Improve our products, services, and customer experience.
  • Comply with legal obligations (e.g., tax, warranty, or safety requirements).
  • Send you marketing communications (only where we have obtained your implied or express consent, as required by Canadian law).

We will not use your personal data for purposes incompatible with those listed above without informing you and obtaining your consent where required.

3. Cookies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files stored on your device that help us:

  • Remember your preferences and settings.
  • Analyse how visitors use our Site to improve performance.
  • Deliver relevant content and advertising (where applicable).

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, if you disable cookies, some parts of the Site may not function properly.

We use essential cookies (necessary for the Site to work), performance cookies (to track analytics), and functional cookies (for personalisation). We do not use third-party advertising cookies without your explicit consent.

For more detailed information, please see our Cookie Policy.

4. Information Sharing

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We may share your information in the following limited circumstances:

  • Service Providers: We use trusted third-party companies to help operate our Site and business (e.g., hosting, email delivery, payment processing, analytics). These parties are contractually bound to process data only as instructed and in compliance with privacy laws, including PIPEDA.
  • Legal Obligations: If required by law, regulation, court order, or government request (including Canadian authorities), we may disclose personal data to comply with such obligations.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner, subject to this Privacy Policy.

All data transfers are made with appropriate safeguards to ensure your information remains protected in accordance with Canadian standards.

5. Your Rights

Under Canadian privacy laws, including PIPEDA, you have the following rights regarding your personal data:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct inaccurate or incomplete data.
  • Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time, subject to contractual and legal restrictions.
  • Right to Complain: You have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada if you are not satisfied with how we handle your data.

To exercise any of these rights, please contact us using the details in Section 8 below. We will respond within 30 days, as required by Canadian law.

6. Opt‑Out

You have the right to opt out of receiving marketing communications from us at any time. You can do so by:

  • Clicking the “unsubscribe” link in any marketing email we send.
  • Contacting us directly at [email protected] with “OPT‑OUT” in the subject line.
  • Updating your preferences in your account (if applicable).

Even if you opt out of marketing, we may still send you non‑marketing communications, such as order updates, customer service messages, or legal notices.

You can also control cookies and tracking preferences through your browser settings as described in Section 3.

7. Data Security and Retention

We implement appropriate technical and organisational measures to protect your personal data from accidental loss, unauthorised access, alteration, or disclosure. These include encryption, firewalls, access controls, and regular security reviews.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically, we keep enquiry and order data for 7 years after the last interaction to comply with tax and warranty obligations under Canadian law. After that, we securely delete or anonymise it.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Gutbustersigns Ltd.
1210 9 Ave SE, Calgary, AB T2G 0S9, Canada
Email: [email protected]
Phone: +1 587-839-2156

Our Privacy Officer is available to assist with any privacy-related matters.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review it periodically.

This Privacy Policy is governed by the laws of Canada and the province of Alberta. If you are a resident of Canada, your data is processed in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.